UNICEF’s Behavioural Insights Research and Design Lab is a multidisciplinary network dedicated to harnessing the power of the behavioural sciences to secure rights and achieve results for children.
UNICEF’s Behavioural Insights Research and Design Lab is a multidisciplinary network dedicated to harnessing the power of the behavioural sciences to secure rights and achieve results for children.
Evidence and methods from the behavioural sciences are critical to inform the design of effective initiatives to secure a better future for all children, everywhere. That’s why we created the Behavioural Insights Research and Design Laboratory: the BIRD Lab.
Thus, the BIRD Lab employs an approach that incorporates insights from the behavioural sciences with systems thinking and human-centred design to ensure that our initiatives are not only effective, but also co-developed in direct partnership with local stakeholders and tailored for the people with whom we work.
In this multidisciplinary community, we work to build UNICEF’s and our partner’s capabilities to ethically apply evidence and methods from the behavioural sciences to achieve meaningful and measurable results for children.
