Behavioural Science
...gives us the evidence about human cognition and decision making to formulate a deep understanding of how features of a given social context may drive or prevent specific behaviours.
We work directly with stakeholders to make sure we are focusing on the right problems, using participatory methods to inform the co-design and experimental testing of solutions that are grounded in evidence and tailored to be both appropriate and effective in context.
Our approach draws on a combination of methods and frameworks from human-centred design and systems thinking to achieve social and behavioural change.
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...gives us the evidence about human cognition and decision making to formulate a deep understanding of how features of a given social context may drive or prevent specific behaviours.
...allows us to approach issues with a pathway to scale, by taking into consideration the wider structural and systemic factors affecting behaviours.
...enables us to connect with the lived experiences of end users, helping ensure solutions are appropriate and tailored to the context.
We work in collaboration with countries and implementing partners to solve challenges through:
We develop and share training and capacity building tools and resources for ethically integrating behavioural insights into UNICEF programming.
We work with regional offices, country teams, and partners to build sustainable capacity and solve priority challenges.
We work to build a more equitable, less
evidence base to inform UNICEF’s programming and policy priorities. This includes synthesizing research findings to provide comprehensive summaries of the available evidence and gaps associated with particular challenges or initiatives.
We convene policy makers, academics, and leaders to innovate and apply insights from the behavioural sciences to the most pressing challenges facing children.
WEIRD = Western, Educated, Industrialized, Rich, Democracies
